Rold Gold (snack / pretzel brand)
Rolled gold (a jewelry / metal term, often misspelled “rold gold”)
I’ll give you full information about both. You tell me if you meant one or the other (or both) and I can dig deeper.

1. Rold Gold (Pretzel Brand)
Overview & History
- Rold Gold is an American pretzel (snack) brand.
- It was originally founded in 1917 by Lorraine Schumaker in Philadelphia (as the American Cone & Pretzel Company).
- Over time, Rold Gold expanded operations (e.g. St. Louis, California).
- In 1961, Frito-Lay (a subsidiary of PepsiCo) purchased Rold Gold.
- Today it is owned by PepsiCo / made under Frito-Lay.
Products & Flavors
- Their pretzels are baked, not fried.
- They offer many varieties and flavors.
- Examples:
- Rold Gold Tiny Twists (classic form)
- Rold Gold Thins (lighter, crispier variant)
- Rold Gold Selects line — newer flavors like Garlic Parmesan, Dill Pickle, Flamin’ Hot Honey Mustard, and Cool Ranch.
- Rold Gold Waffles — a lattice / waffle-shaped pretzel designed for dipping.
- Flamin’ Hot Thin Crisps — Rold Gold’s spicy variant in their Thin Crisps line.
Nutrition / Ingredients (example: Tiny Twists)
- For a 28 g serving (about 17 pretzels):
- Calories: ~ 110 kcal
- Total Fat: ~ 1 g
- Sodium: ~ 450 mg
- Carbohydrates: ~ 23 g
- Protein: ~ 2 g
- Ingredients include: enriched wheat flour, salt, corn oil, corn syrup, yeast, etc.
- Allergen & other notes: contains wheat (gluten).
- They state currently no Rold Gold pretzels are gluten-free.
- They also state that none are officially classified vegan (i.e. no “vegan” claim).
Marketing, Branding & Updates
- In 2025, they refreshed their visual identity / packaging: new logo, color palette, and design system.
- They launched the Rold Gold Selects line to bring in more bold flavor variants.
- They’ve upgraded formats (e.g. waffle shapes) to appeal to dip lovers.
Limits & Disclaimers
- Even though they have many flavors, not all are available everywhere.
- Their FAQs say there is no gluten-free or vegan line currently.
- As a snack, it is still processed and contains salt, sugars, oils, etc., so healthy eating principles apply (moderation, balance).
2. Rolled Gold / “Rold Gold” (Metal / Jewelry Term)
It’s possible you meant “rolled gold” (sometimes (mis)written “rold gold”) — a jewelry / metal term. Here’s full info:
What Is Rolled Gold?
- Rolled gold (also called “gold-filled” in many contexts) is a base metal (e.g. brass, copper, or another core) with a relatively thick layer of gold bonded mechanically (via heat & pressure) on one or both surfaces.
- It’s different from simple gold plating, because the gold layer is much thicker and more durable.
Markings & Notation
- You’ll often see markings like “1/20 12K RG”: meaning 1/20th of the weight is 12-karat gold (rolled gold).
- “RGP” is another abbreviation used (Rolled Gold Plate).
- Sometimes “RG” is used.
- The quality and value depend heavily on how thick the gold layer is (the higher the fraction, the more durable and valuable).
Characteristics & Value
- Because the gold layer is thicker than plating, rolled gold jewelry tends to last longer without wearing through.
- But it is not solid gold; much of the piece is still base metal.
- Its value is derived from the gold portion (how much gold, what karat, and its weight), but recovery (melting out) is often not economical for small pieces.
- Rolled gold lies between gold-plated (thin coating) and gold-filled (even thicker layering) in terms of durability and gold content.
Usage & Care
- Used in jewelry (necklaces, bracelets, lockets) to give the look of gold at lower cost.
- Care tips:
- Clean gently with mild soap, warm water, soft cloth (no harsh abrasives).
- Avoid exposure to chemicals (e.g. cleaning agents, perfumes) that might wear or degrade the gold layer.
- Store in separate, soft containers to avoid scratching.
- Check for signs of wear (where the gold layer thins).
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Misconceptions & Limitations
- Rolled gold items should not carry hallmarks that are meant for solid gold.
- Over time, heavy wear may expose the base metal underneath.
- Some sellers might mislabel plated jewelry as “rolled gold” to make it seem higher quality; always check markings and quality.