Marvis Amarelli Licorice Mint Toothpaste is one of the most unique and luxurious toothpaste options available today. Known for its premium Italian heritage, elegant packaging, and bold flavor profile, this toothpaste offers a refreshing upgrade from regular oral-care products. Below is a fully detailed breakdown of everything you need to know about this product.

1. Product Overview
Marvis Amarelli Licorice Mint is a specialty toothpaste created in collaboration with Amarelli, a historic Italian licorice manufacturer known since 1731.
This toothpaste blends:
- Distinctively sweet & aromatic licorice
- Refreshing mint (cooling effect)
The result is a bold, sophisticated flavor and a premium oral-care experience.
2. Who Is This Toothpaste Best For?
This toothpaste is ideal for:
- People who enjoy unique, rich flavors
- Those looking to elevate their daily brushing routine
- Individuals who prefer luxury grooming products
- Users seeking plaque and tartar protection
- People wanting long-lasting fresh breath
Note: It may not suit those who dislike licorice flavor.
3. Key Benefits
✔ Effective Against Plaque & Tartar
Formulated with mild abrasives that help prevent the buildup of:
- Dental plaque
- Tartar (calcified deposits)
✔ Long-Lasting Fresh Breath
The mint-laced licorice flavor keeps your mouth feeling clean and fresh for hours.
✔ Premium Brushing Experience
Many users choose this toothpaste not only for cleaning but for the luxury grooming feel it delivers.
✔ Gentle on Enamel
The formula contains polishing agents that clean without scratching or harming tooth enamel.
✔ Smooth, Creamy Texture
Creates rich foam and spreads evenly for a comfortable brushing experience.
4. Full Ingredient Breakdown (What Each Ingredient Does)
| Ingredient | Purpose |
|---|---|
| Glycerin | Keeps toothpaste smooth and prevents drying |
| Hydrated Silica | Cleans teeth by gently removing plaque |
| Aluminium Hydroxide | Mild abrasive for stain removal |
| Water (Aqua) | Base ingredient |
| Sodium Lauryl Sulfate (SLS) | Creates foam while brushing |
| Flavor (Licorice + Mint) | Provides signature taste |
| Sodium Saccharin | Sweetener |
| Cellulose Gum | Thickens texture |
| Titanium Dioxide | Adds color/whiteness |
| Citric Acid | Maintains product stability |
| Sodium Citrate | Balances pH |
| Natural Aromatics (Eugenol, Anise Alcohol, Limonene, Cinnamal) | Provide licorice/mint scent & flavor |
Note: Some batches contain fluoride, while others are fluoride-free. Always check the tube if fluoride is important to you.
5. Flavor Profile
The Amarelli Licorice Mint flavor is:
- Sweet, herbal, and slightly spicy
- Blended with cooling mint
- Strong yet smooth
- Highly aromatic
This unique flavor makes it different from regular commercial toothpaste.
6. Packaging & Size
- Size: 3.8 oz (Approx. 75–85 ml)
- Tube Material: Aluminum-styled premium tube
- Design: Vintage Italian apothecary-inspired
- Travel-friendly and stylish enough for vanity counters
Marvis is known for its luxury aesthetic, often favored in grooming and lifestyle photos.
7. Directions for Use
To get the best results:
- Apply a pea-sized amount to your toothbrush
- Brush for 2 minutes
- Use twice daily (morning & night)
- Rinse thoroughly
- Follow with mouthwash for extra freshness (optional)
8. Safety & Sensitive Users Note
- Contains SLS, which may irritate very sensitive gums
- Strong licorice flavor may not suit everyone
- Check for fluoride if you rely on it for cavity protection
- Safe for daily use for most users
If gum irritation occurs, switch to an SLS-free toothpaste.
9. Price & Availability
- Estimated Price: ₹1,800 – ₹2,200 (varies by seller)
- Frequently found on:
- Premium grooming stores
- Imported beauty product sites
- Airport duty-free sections
- Luxury lifestyle marketplaces
Marvis products are considered high-end, hence the premium pricing.
10. Pros & Cons
✅ Pros
- Unique, luxurious flavor
- Excellent plaque & tartar control
- Premium packaging
- Long-lasting freshness
- High-quality Italian formulation
❌ Cons
- Price is higher than regular toothpaste
- Strong licorice flavor may not suit everyone
- Contains SLS (not suitable for sensitive mouth)
- Some variants lack fluoride
11. Should You Buy It?
You should choose this toothpaste if you want:
- A luxury, enjoyable brushing experience
- A distinctive non-minty-only flavor
- Premium-quality oral care
- Better breath freshness and polished teeth
Avoid it if you:
- Dislike licorice
- Need fluoride for cavity protection but the tube is fluoride-free
- Have SLS sensitivity
